For Freedoms Collective to Place Billboards in All 50 States on Indigenous Peoples' Day

Designed by 70+ artists including the Guerrilla Girls, Maggie Rogers, Shepard Fairey and more, the project uses nontraditional methods to engage the general public.

By
Arts
3,230 Hypes 0 Comments

Hank Willis Thomas‘s For Freedoms collective is taking to the sides of roads, streets and highways this Indigenous Peoples’ Day, placing artist-created billboards with powerful messages in all 50 states as well as Puerto Rico, Guam, Samoa, and the US Virgin Islands. Aiming to engage with the general public while promoting civic joy and thought, the billboards are designed by over 70 artists, including the Guerrilla Girls, Maggie Rogers, Shepard Fairey and the Donald Judd Foundation.

Three of the 70-plus billboard graphics can be seen in the gallery above, and this article’s main image shows a billboard erected by the For Freedoms Collective in 2016. Each billboard is part of For Freedoms’ current campaign, the 2020 AWAKENING. A year-long effort, the 2020 AWAKENING is inspired by the Wide Awakes — a group of abolitionists from 1860 who used community-based methods to confront partisan instability, which eventually lead to the election of Abraham Lincoln.

Willis Thomas is certainly no stranger to powerful public art displays. In September, he projected writings of incarcerated individuals affected by the COVID-19 coronavirus onto the walls of the Brooklyn Public Library, and in August he spotlighted racial justice in an extensive mid-career survey at the Cincinnati Art Museum.

Head over to the For Freedoms website for more information, and check out HYPEBEAST’s interview with the Guerrilla Girls ahead of their new retrospective book.

Read Full Article

What to Read Next

ROMBAUT's Royal Mail-Themed Boccaccio II Lite Boot Has Been Delivered
Footwear

ROMBAUT's Royal Mail-Themed Boccaccio II Lite Boot Has Been Delivered

Costing $520 USD before postage.

Vans' Old Skool and Slip-On Sherpa Fleece Mule Collection Is Cozy Goals
Footwear

Vans' Old Skool and Slip-On Sherpa Fleece Mule Collection Is Cozy Goals

SoCal meets SoFa comfort.

Acne Studios Takes Residence In the Former "Stockholm Syndrome" Bank
Fashion

Acne Studios Takes Residence In the Former "Stockholm Syndrome" Bank

The Norrmalmstorg store serves an essay in marble, while a capsule collection nods to the store’s history.


Nike Dunk Low Disrupt Goes Bold With "University Red" Makeover
Footwear

Nike Dunk Low Disrupt Goes Bold With "University Red" Makeover

Dropping later this month.

adidas Consortium FYW Secant Looks To Archived Trail Sneakers and EQT Heritage
Footwear

adidas Consortium FYW Secant Looks To Archived Trail Sneakers and EQT Heritage

Dropping in “Hyper Pop/Dash Gray” and “Semi Frozen Yellow/Clear Onix/Light Blue.”

GMC Hummer Will Use Epic Games' Unreal Engine To Power Infotainment System
Automotive

GMC Hummer Will Use Epic Games' Unreal Engine To Power Infotainment System

The same engine that’s used for ‘Fornite’ and ‘Rocket League.’

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.