Buick Brings Back the Electra Name for Its Latest Concept EV

Continuing its investment into an electrical future, American automaker Buick has unveiled its latest concept EV: a crossover bearing the company’s iconic Electra name, which was used for another range between 1959 and 1990.

Designed by a studio in Shanghai, Buick says that the new Electra is inspired by space capsules, featuring a glass pod-like cabin, sculpted body panels, and LED lights with a 3D effect on the front fascia. Butterfly doors serve to extend the futuristic aesthetic, while the interior stays consistent with a rectangular steering wheel and a wide curved screen acting as both dashboard and console. While the EV is just a concept, the brand also says that it employed a specific design language it calls “Potential Energy,” which will also be adopted in most production EVs releasing within this new decade.

As for its performance, the electric car utilizes a two-motor powertrain capable of pushing 583 horsepower to all four wheels, translating to a 0-60 mph time of just 4.3 seconds. Using GM’s proprietary Ultium battery technology, the Electra also boasts a 410-mile range per charge.

There’s no indication of what the Electra concept would inform or inspire, but we do know that Buick plans on releasing two new electric models before 2030, so enthusiasts should definitely be on the lookout for more news to come.

Elsewhere in the automotive world, Virgil Abloh and Mercedes-Benz have raised $160,000 USD through an auction for its Project Geländewagen replica.