BoTT's FW20 Lo-Fi Visuals Reflect An Underground Youthquake
The label is the brainchild of LOOPY HOTEL founder TEITO.
BoTT, short for Birth Of The Teenager, has just unveiled its Fall/Winter 2020 lookbook, livened with hazy lo-fi visuals. The label is the brainchild of TEITO, founder of LOOPY HOTEL, who has put together a vibrant assemblage of graphic-heavy streetwear staples for his new label this season.
Spanning crewneck sweaters, half-zip pullovers, multi-paneled denim jackets, hoodies, worker jackets and sweatpants, the collection is clad with bright graphics, all-over prints and bold logos. One noteworthy piece is a purple crewneck that sports a large print at the back: “Birth Of The Teenager” in a wavy retro-inspired neon font. Completing the piece, the front is stamped with a small abstract motif at the upper left chest. Other highlights like the gray hoodie, printed with a black and white photo; a half-button pullover, made up of asymmetrical nylon panels; an all-over print hoodie, which comes in black and red colorways; and a reconstructed denim jacket, made up of contrasting panels round off the colorful collection.
BoTT’s Fall/Winter 2020 collection is currently available on the label’s website, ranging from $68 – $240 USD.
In case you missed it, check out DIVINITIES and BoTT’s capsule packed with retro graphics.
