After capturing skate-meets-punk influences in its Spring/Summer 2020 collection, Noon Goons returns with its latest looks for the Fall/Winter 2020 season. Shot in Los Angeles by French female duo Chaumont-Zaerpour, the lookbook embodies South Californian counterculture while showcasing Noon Goon’s latest range of streetwear staples.
Combining surf, skate, punk and hip hop aesthetics, the Los Angeles-based brand unveils jackets, knits and shirts informed by retro prints and vibrant colors. Embroidery, plaid and checker print arrive in heavy weight wool, while denim sets come in faded tie-dye. Paying close attention to detail, Noon Goons updates pieces with floral detailing, daisy embroidery and more.
Key pieces of the collection include a pinstripe suit with a velvet lapel, an intricately-detailed sheer shirt and a pastel green tracksuit with bold black detailing. Elsewhere, a playful pink sweater features a heart design within a checkerboard print, while a button-down shirt reveals cheeky phrases.
Noon Goons’ Fall/Winter 2020 collection is on view now during Paris Fashion Week at the News Showroom. Take a closer look at the lookbook above and head over to Noon Goons’ website to browse past collections.