After enlisting athlete and activist Megan Rapinoe as the lead of its latest menswear campaign, LOEWE unveiled its collection for Fall/Winter 2020. Jonathan Anderson’s opulent pieces brought motion, tension and glamour to the runway, with an “optimism pushed to an obscure edge.”
The latest FW20 range is one of juxtapositions: opacity contrasts with shine, curves with perpendicularity, satin with wool and kinetic motifs with plainness. Textures and forms come together in ways that give pieces new function and meaning. A blazer is meant to be worn as outerwear, army shorts resemble a skirt and a cape is transformed into a coat. Decadent details also adorn the pieces, elevating them to new levels. Jackets sport intricate embroidery, while accessories like the Balloon bag and jumbo Elephant bag exhibit these lavish qualities.
Elsewhere, shirts, knitwear and skirts, are updated with fringe, jewels, geometric patterns, cloth links and studs. Key pieces include eye-catching ruched dresses that can be worn on top of outfits, a shirt informed by goose and rooster cut-outs, and two-toned jackets. Felt hats complete the looks.
Take a look at images from the runway above. The collection is expected to drop later this year on LOEWE’s website.
For more from Paris Fashion Week, WHO DECIDES WAR explores religious themes in its “Notes on Sacrifice” collection.
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#LOEWEFW20 Menswear show Presented at Maison de l'UNESCO in Paris, the collection pairs textures and forms in blunt juxtapositions of opacity and shine, curves and perpendicularity, satin and double face wool, crystals and knit, double-breasted and prom dress, kinetic motifs and plainness. Function is reduced, or twisted; definitions are blurred. An idea of scorched glamour comes to the fore. #LOEWE #ParisFashionWeek #PFW #Menswear