Just days after releasing his new single “Yummy,” Justin Bieber has returned to share the official music video for the track. In a colorful flick directed by Bardia Zeinali and produced by Roisin Audrey Moloney , a pink-haired Bieber attends an extravagant dinner party while dropping off lyrics about how his love interest has that “yummy yum.”
This single is Bieber’s first solo record since his album Purpose, which was released in 2015. It’s expected to be a part of his fifth studio LP that’s slated to drop later this year. The artist is also preparing to debut a new 10-part documentary, Justin Bieber: Seasons, on YouTube later this month.
Elsewhere, the singer will perform along his #BIEBER2020 tour starting in May. In the meantime, watch the visual for “Yummy” now by scrolling above.
For more news from the artist, read about how he and wife Hailey Bieber recently curated 17 artworks for an online charity auction.