LeBron James & Uninterrupted Introduce Glass Helmets for NFL Players
To allow more athletes to be seen and heard.
For their latest endeavour basketball superstar LeBron James and his media company Uninterrupted have launched the Glass Helmet Project, an initiative which aims to empower and encourage young football players.
Seeing as even big league NFL players are constantly covered by the headpiece, essentially making them unrecognizable both as an athlete and the people they are off the gridiron, James and Uninterrupted’s Glass Helmet Project aims to tackle this problem known as “The Helmet Effect.” To combat this, the duo want to give fans the opportunity to connect and appreciate the athletes behind the masks for more than a football player by introducing a see-through iteration. As noted by James himself, the glass helmet will allow an athlete to be seen and heard, unlike the current football helmets which cover the athletes’ faces. “Because they are, at the end of the day, they are people as well,” James shares. The helmets were designed by Victor Solomon.
In the video above, Maverick Carter, CEO of Uninterrupted, Andrew Hawkins, and Solomon discuss the importance of being seen and heard in today’s game.
For more sports news, FIFA unveiled the 2022 World Cup emblem.
“All these great athletes will be heard and will be seen.”@kingjames introduces the Glass Helmet project. 👀🏈
Learn more: https://t.co/iRuKgyrlaq#MoreThanAFootballPlayer #MoreThanAnAthlete pic.twitter.com/3TAhJWOPAz
— UNINTERRUPTED (@uninterrupted) September 4, 2019
We created the Glass Helmet Project as a symbol to reinforce the fundamental humanity of the football players that wear it. @mavcarter, @Hawk, and Victor Solomon discuss the importance for players to be seen and heard. #MoreThanAFootballPlayer #MoreThanAnAthlete pic.twitter.com/fuvgrtWYxl
— UNINTERRUPTED (@uninterrupted) September 4, 2019
I am more than stats. I am more than exciting plays. I am a father. I am a leader. I am here to make an impact. I am @saquon. And I will be seen. #MoreThanAFootballPlayer #MoreThanAnAthlete pic.twitter.com/4G5hftk4Qs
— UNINTERRUPTED (@uninterrupted) September 4, 2019
I am more than a running back. I am a businessman. I am a family man. I am an alpha. I am @benny_snell. And I will be seen. #MoreThanAFootballPlayer #MoreThanAnAthlete pic.twitter.com/toUOrn0rio
— UNINTERRUPTED (@uninterrupted) September 4, 2019
