After co-founding Vetements with his brother five years ago, Demna Gvasalia has announced his exit from his Head Designer role at the Zurich-based label in an official statement to WWD. During his time at Vetements, Demna led a divisive streetwear movement in fashion and impressively took over Creative Director position at Balenciaga.
“Vetements has always been a collective of creative minds. We will continue to push the boundaries even further, respecting codes and the authentic values of the brand, and keep on supporting honest creativity and genuine talent,” said Guram Gvasalia, co-founder and Chief Executive Officer of Vetements in an official statement. “What Demna has accomplished over the past few years represents a key chapter in the story of Vetements. We are very grateful to Demna for having contributed to the great momentum of the house.”
Demna is believed to be continuing his role at Balenciaga, with the statement noting his exit from Vetements “to pursue new ventures.” Demna also stated, “I started Vetements because I was bored of fashion and against all odds fashion did change once and forever since Vetements appeared and it also opened a new door for so many. So I feel that I have accomplished my mission of a conceptualist and design innovator at this exceptional brand and Vetements has matured into a company that can evolve its creative heritage into a new chapter on its own.”
Stay tuned for more developments.
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