Apple Opens Largest Japan Store in Marunouchi, Tokyo

The company’s fifth branch in the Japanese capital.

By
Design
2,419 Hypes 0 Comments

Apple has just opened its largest store in Japan earlier this month, located in the heart of the Marunouchi business district in central Tokyo. As its fifth branch in the Japanese capital, Apple has worked with one of UK’s largest architecture firms — Foster + Partners — to create a unique but fitting retail space.

Occupying the corner lot at the base of a tower block from the ’70s, Foster + Partners set out to create a continuation of the tower above while maintaining a clear demarcation for the Apple store. This was achieved via the use of two-story windows mounted in aluminium frames, which the firm refers to as vitrines: “We wanted to create a restrained presence amid the bustle of Tokyo,” said head of Studio at Foster + Partners Stefan Behling. “The beautifully crafted aluminium vitrines define the boundary of the store and Apple’s presence, offering everyone walking by a glimpse into the store.”

Moving inside, Foster + Partners adopted some of the design sensibilities used in the tech giant’s Macau store and planted bamboo on the inside of each window, creating a peaceful tone for the inner space. “The structural grid gives the entire volume a certain rhythm, while the calm interior is enhanced by the bamboo that lines the perimeter,” said Behling. Customers will be met by a double-height atrium upon entering the main entrance, with a white aluminium staircase leading to the upper floor. As with most other Apple Stores, the interior walls and ceilings have all be finished in white for a clean, minimalist aesthetic.

“I love the simplicity of the space,” said Jony Ive. “There is an honesty in terms of how the structure of the building, the green bamboo, and the transparent vitrines all come together to form a light-filled volume that is full of life.”

For more things design, check out Medicom Toy’s latest Elmo BE@RBRICK.

Read Full Article

What to Read Next

Nike Showcases Air Max '90 in "Cargo/Khaki" Colorway
Footwear

Nike Showcases Air Max '90 in "Cargo/Khaki" Colorway

Complete with Camo detailing.

Take an Official Look at the Nike Air Force 1 High in "Lakers" & "Clippers" Colorways (UPDATE)
Footwear

Take an Official Look at the Nike Air Force 1 High in "Lakers" & "Clippers" Colorways (UPDATE)

In anticipation of the 2019 KIA NBA Tip-Off.

Total US Music On-Demand Streams May Surpass 1 Trillion This Year
Music

Total US Music On-Demand Streams May Surpass 1 Trillion This Year

With Ariana Grande’s ‘thank u, next’ leading the way.


Take a First Look at the Upcoming Under Armour Curry 7
Footwear

Take a First Look at the Upcoming Under Armour Curry 7

Debuting in an “UNDRTD” colorway.

Apple Will Now Make the New Mac Pro in Texas
Tech

Apple Will Now Make the New Mac Pro in Texas

Equipped with more American-made components than its predecessor.

Nike's Air Force 1 "Snakeskin" Is an Ode to the Classic "96 Python" Colorway
Footwear

Nike's Air Force 1 "Snakeskin" Is an Ode to the Classic "96 Python" Colorway

Another slithery option for your footwear rotation.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.