fragment design Rejoins Starbucks Japan for Cups and Specially-Flavored VIA

Making instant coffee collectible.

By
Food & Beverage
5,887 Hypes 2 Comments

Marking the duo’s first joint effort since last year, fragment design and Starbucks Japan reunite for a limited release. This time, the pair’s output centers around Starbucks’ instant coffee product, VIA, accompanied by a set of cups.

Each of the five cups included in the set sport a translucent shell and co-branding around the body, with the Starbucks logo printed on one side and the fragment design lightning bolt on the other. Tall lids allow the user to easily mix VIA powder inside, utilizing only milk and water to transform VIA into instant coffee. Two special flavors are included, distinguished by understated grey and navy packaging: caramel and mocha, respectively.

The special cups and VIA packets hit Starbucks Japan outposts on August 7 in limited quantities for ¥1,300 JPY apiece (approximately $12 USD).

Most recently, GOAT provided lavish images of fragment design’s ultra-rare Air Jordan 3 sample.

Read Full Article
Source
Fashion-Press

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

484 Users Online

What to Read Next

Thomas Barger Topples Rural Luxury in Alien-Like Sculptural Furniture
Design

Thomas Barger Topples Rural Luxury in Alien-Like Sculptural Furniture

As part of a new exhibition in Seoul called “Sugar Dish.”

Leak Suggests Samsung Galaxy Note 10 Will Not Have 3.5mm Headphone Jack
Tech

Leak Suggests Samsung Galaxy Note 10 Will Not Have 3.5mm Headphone Jack

Samsung enters the world of dongles.

Watch the First 'NBA 2K20' Gameplay Trailer
Gaming

Watch the First 'NBA 2K20' Gameplay Trailer

See Kawhi, Kyrie, KD, AD and more in their new jerseys.


GUESS Jeans U.S.A. Will Launch Sport Line With a Blow Out Event in L.A.
Fashion 

GUESS Jeans U.S.A. Will Launch Sport Line With a Blow Out Event in L.A.

Presented by GUESS
Featuring collaborations with Pleasures, Babylon, Medicom Toy and more.

Melii Performs in a Speakeasy for Tory Lanez-Assisted Single “Slow for Me”
Music

Melii Performs in a Speakeasy for Tory Lanez-Assisted Single “Slow for Me”

The music video is directed by Edgar Esteves.

Burger King's "Impossible Whopper" to Be Sold in All U.S. Locations (UPDATE)
Food & Beverage

Burger King's "Impossible Whopper" to Be Sold in All U.S. Locations (UPDATE)

A “taste test” will also be introduced.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.