fragment design Rejoins Starbucks Japan for Cups and Specially-Flavored VIA

Making instant coffee collectible.

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Food & Beverage
6,698 Hypes 2 Comments

Marking the duo’s first joint effort since last year, fragment design and Starbucks Japan reunite for a limited release. This time, the pair’s output centers around Starbucks’ instant coffee product, VIA, accompanied by a set of cups.

Each of the five cups included in the set sport a translucent shell and co-branding around the body, with the Starbucks logo printed on one side and the fragment design lightning bolt on the other. Tall lids allow the user to easily mix VIA powder inside, utilizing only milk and water to transform VIA into instant coffee. Two special flavors are included, distinguished by understated grey and navy packaging: caramel and mocha, respectively.

The special cups and VIA packets hit Starbucks Japan outposts on August 7 in limited quantities for ¥1,300 JPY apiece (approximately $12 USD).

Most recently, GOAT provided lavish images of fragment design’s ultra-rare Air Jordan 3 sample.

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