The lookbook was shot in the New York districts of Harlem, Manhattan and Queens, capturing skateboarders, rockers, bikers, gamers and handballers. The photography aims to not only showcases the seasonal collection, but also capture the individual and their story in order to highlight how BBC ICECREAM can “blend in while standing out.”
ICECREAM FW19 takes a clean collegiate approach with a number of pieces, such as a check flannel button-down shirt featuring bold verticle ICECREAM branding, a repeat-logo hoodie with varsity-style striped cuffs and the tweed varsity jacket. Elsewhere in the collection, you can find printed T-shirts and terry shorts, as well as more jackets and hoodies.
In other news, KITH has unveiled its full Hawaii-themed Coca Cola capsule collection.
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ICECREAM Fall 2019 Look Book Video, capturing a day in the life of five eclectic “New York” types and celebrating the individual. The full collection will be available at our NYC Flagship, Miami pop-up and on bbcicecream.com this Wednesday [8.7.19 12pm ET]. Concept: @sweetcian Video: @night.shift Edit by: @kelvinkrash stylist: @christophertsmiths