Though parent label adidas joined forces with comparatively established brands for Spring/Summer 2020, Reebok aligned itself with several emerging designers to issue a slew of “Prototype” runners. Designed in partnership with COTTWEILER, Angus Chiang and XIMONLEE, three distinct silhouettes emerged in a brief assortment of colorways.
XIMONLEE‘s “Trial Hydrex” sneaker is the tallest of the bunch, taking the form of a scuba boot fused to a trail runner. Executed in all-black, the sneaker blends together various elements of archival Reebok sneakers to create a unique silhouette that Reebok promises will “evolve in multiple stages” down the road. Meanwhile, COTTWEILER’s “3D Storm” is a prototype that utilizes Reebok’s cutting edge Energy-Return sole unit. Designed to help runners rebound from each step without sacrificing vitality, the serrated sole is joined to a transparent ripstop upper developed by COTTWEILER, offered in blue or red hues.
Finally, Angus Chiang introduces an entirely different Energy-Return silhouette, stacking layers of mesh, leather and suede atop each other in a deluge of color. Branded straps across the midfoot lock the wearer’s foot in place while lightweight mesh promises seasonal breathability. Each of the three iterations boasts distinctive detailing, be it metallic panels or translucent midsoles, retaining only the core shape and strap details.
Expect Reebok to break down release information for all the models next year.
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COTTWEILER SS20 – Directed by @d_a_n_i_e_l_s_w_a_n – Music by @natachaatlas & @samybishai – Creative Direction by Ben Cottrell & Matthew Dainty – Make Up by @thom.walker – Hair by @shioritakahashi – Casting by @11casting – Production by @hammalproduction – Production Design by @_sophiedurham – Artwork by @kit_m8 – Press @ritualprojectsparis – Sales @suzukishowroom // Thanks to @reebok @yutasegawa_ceramics @mxmttt @fourthree.boilerroom.tv @hom.officiel @officialmauijim
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Reebok X ANGUS CHIANG? @reebok has established itself as a leader in footwear innovation and technology through decades of industry invention and continues to challenge convention today by transcending the line between style and performance. The Reebok prototype silhouette within this collection is the brand’s latest innovation; a custom upper from Angus Chiang on an all new ‘energy return’ sole. The unification and creative energy behind this collaboration subverts the traditional spectrum of style that pits fashion and human performance at opposite ends – this prototype shows what bold creative energy and inspiration can achieve. The silhouette will continue to evolve ahead of future release.??♀️ Besides, we also designed the socks in two different clear colours and added the funny music-related images, breathing new life into the sports socks. Thank you so much!!! @reebok 擁有數十年的專業製鞋經驗，結合創新與技術，@reebok為世界領銜的運動品牌，其不斷挑戰不同風格與嘗試各種可能性，更創造出獨特設計，打破與超越傳統的界線。 @reebok 最新系列鞋型“Energy Return”與ANGUS CHIANG聯名合作，結合ANGUS CHIANG訂製拼色鞋面與全新的“Energy Return”特殊功能性鞋底，打造2020春夏全新話題鞋款。顛覆傳統風格，將時尚與行為觀察做結合，Reebok X ANGUS CHIANG “Energy Return”展現了大膽的創造力與靈感， 獨特的鞋身設計也將以卓越進化的姿態出現於未來更多的鞋款當中。? 此外，本季也共同推出一款兩色聯名運動長襪，以飽和鮮豔的橘與紫為主色，同時加入2020春夏秀上翻玩音樂標誌為主圖像設計，趣味撞色的元素，更為運動長襪注入專屬兩品牌獨有的活力與春夏氣息。 謝謝 @reebok 這次SS20的合作???