Namacheko Exhibits Kaleidoscopic Prints & Patterns for SS20 Collection

Inspired by the 1982 film ‘Koyaanisqatsi.’

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Namacheko‘s Spring/Summer 2020 collection presented in Paris was mainly inspired by the 1982 film Koyaanisqatsi. The experimental work from 1982 directed by Godfrey Reggio is practically a long hour plus montage of sweeping skyscrapers, landscapes, city lights, street traffic and more. The playful colors and mosaics shown in the project allowed designer Dilan Lurr to translate some of these artworks into textured patterns, vibrant colors and eye-catching prints for Namacheko’s SS20 products.

Construction is also a big highlight here as boxier silhouettes were primarily utilized to offset some of the more practically-tailored pieces in the collection. Quirky embroidery, experimental patchworks and loud pops of color also brought everything together in a kaleidoscopic manner, making the entire range one of the more whimsical ones from PFW.

In other fashion news, take a look at LOEWE’s SS20 range.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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