For Spring/Summer 2020 at Paris Fashion Week Men’s, LOEWE took over the UNESCO World Headquarters to present its latest runway show, appropriately choosing the world heritage site as the backdrop for its culturally-infused collection. Supported by works from artist Hilary Lloyd to complete the setting, the Spanish fashion house invoked a “nomadic mood” through long draping silhouettes and a clash of international textiles.
Tunics, caftans and sailor’s shirts were complemented with equally-flowing bottoms, while materials sourced from around the world drove home the global influence. Among them, hand-embroidered cotton from Bangladesh, hand-dyed indigo cloths from Burkina Faso and lenin denim from Japan were mixed with LOEWE’s own “oro cashmere” suede. While the assortment was grounded in casual, easy pieces, the occasional tuxedo, trench coat and two-button blazer made its way into the range, reflecting the brand’s underlying tailored aesthetic.
A smattering of dungarees brought out a more natural, workwear sensibility, while stripes in chevron, horizontal and vertical arrangements offered a selection of nautical patterns. The footwear, led by moccasins, suede sandals and boat shoes, punctuated the outfits with an outdoorsy statement, leaving accessories like shoulder bags and backpacks to finish off the collection with a functional moment.
See how it all melded together by watching LOEWE’s SS20 show in the video below, and for more from Paris Fashion Week Men’s take a look at Hermès’ artistic approach for the season.
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