The treats will be the latest addition to KITH‘s host of confectionary goodies and will sit atop KITH Treats’ ice cream swirl and milkshake offerings. The bite-size cupcakes are made by Baked by Melissa — a New York-based dessert company known for miniature bakes — and will be available throughout Pride month at KITH U.S. locations. The Ronnie Fieg-founded company recently opened up in Selfridges London, which is also complete with a Treats bar.
Baked by Melissa’s mini cupcakes will be vanilla flavored and come in seven colors — reflecting the rainbow flag which is synonymous with the LGBTQ+ community. The KITH packaging also gets a Pride makeover by giving the logo a rainbow gradient and there will also be a special multi-colored mini cupcake on offer, too. The rainbow cupcake swirl will be available at domestic KITH Treats locations from June 24 to June 30.
For more Pride-related releases, check out AMI’s celebratory capsule collection, where all proceeds will be donated to the LGBTQ+ associated Le Refuge.