Take a Look Inside MSCHF's First Flagship Store

Opening the store with a series of limited items.

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After consistently standing as a leading force in the in Seoul, South Korea’s streetwear scene for nearly a decade, MSCHF recently launched its first flagship store.

Located on the third floor of a building in the Gangnam neighborhood of Apgujeong, the retail experience boasts an expansive layout decorated with minimalist mirror walls, metal fixtures and large windows. With the brand’s office set to move into the first floor of the building, MSCHF looks to use its new space as an event space for the creative community in the city. Events in the works include art exhibitions, listening parties, book releases and more.

Additionally, MSCHF has put together a selection of limited edition items to mark the opening of its first flagship store. Leading the releases is its Signature Red Series which features a T-shirt, gym sack, pouch, Apple iPhone case, notebook and pencil case marked with classic MSCHF branding. A collaboration with Good Worth comes in the form of pins, a brass lighter case and a keychain necklace, while Quispiam Habilis and the brand worked on unique ceramic ashtrays and vases. Finally, the store currently has an array of limited art posters available for purchase by artists Moonsick Gang, Quack, Cifika, Hansy and Alfie Shiu Kai.

Take a look inside MSCHF’s first flagship store above.

In case you missed it, LVMH’s online retail platform 24S recently announced the debut of its menswear site.

 

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⠀ [MISCHIEF FLAGSHIP STORE OPENING] ⠀ 안녕하세요. 미스치프입니다. 6월 21일 금요일 미스치프 첫 플래그십 스토어 오픈 이벤트에 초대합니다. ⠀ 장소: 강남구 압구정로 46길 31 3층 날짜: 2019년 6월 21일 프로그램: ⠀ 오후 1시-오후 5시 <스토어 오픈 기념 한정수량 제작 상품 및 19SS 컬렉션 판매> *1인당 동일품목 구매수량은 2개이하로 제한합니다 ⠀ -오픈 기념 제작 프로덕트 ⠀ (한정 수량으로 재고 소진 시까지 판매) 1. Limited Art Poster 강문식/ Quack/ CIFIKA/ HANSY/ Alfie Shiu Kai 2. GOOD WORTH X MISCHIEF ⠀ Lighter Case/ Key Chain/ Pins ⠀ ⠀ 3. MSCHF STORE LIMITED SIGNATURE RED SERIES Basic T-shirts / Gym Sack / Pouch / iPhone Case / Note / Tin Case Set ⠀ ⠀ 4. QH X MISCHIEF Ashtray/ Paperbag Vase *해당 콜라보 상품은 예약 판매로 진행됩니다. ⠀ 오픈 이벤트 당일 스토어에서 상품을 구매하신 선착순 100분께는 미스치프 스토어 한정 제작 상품 틴케이스 1세트를 추가로 증정해드립니다. (판매 상품과 동일) ⠀ 오후 6시-오후 9시 ⠀ <AFTER PARTY> ⠀ With SOULSCAPE @slscp MAALIB @maalib ANDOW @andow DASOM @dasomhahn ⠀ 애프터 파티에는 상품 구매가 불가합니다. 주차가 불가하오니 대중교통을 이용 부탁드립니다. 미성년자는 주류 제공이 제한됩니다. ⠀ Sponsored by @strictlyvinyl_seoul @budweiser.kr @slicepizzamarket @rivella_kr #스트릭틀리바이닐 #버드와이저 #슬라이스피자마켓 #리벨라 ⠀ FREE PIZZA AND BEER Waiting for you as always AFTER 6!! ⠀

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Now open 1PM-8PM

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