Chinatown Market and Cole Haan Deliver Smiley-Emblazoned Shoes
Maximum visual impact meets unparalleled comfort.
Chinatown Market follows its quirky Crocs collaboration with another off-kilter footwear release. The LA-based brand has rejoined Smiley Brand to team with Cole Haan for an elevated take on the sleek new Generation ZERØGRAND model.
Offering soft Stitchlite modal yarns on the upper, the Generation ZERØGRAND is soft, sturdy and slightly stretchy, yielding an a lightweight shoe ideal for all-day wear. Chinatown Market takes the accessible silhouette to statement status, emblazoning the unmissable Smiley Face atop the toebox in contrasting black against a familiar yellow base. A black rubber outsole and laces add further contrast to the otherwise tonal sneaker. Co-branding on the tongue pull underlines the joint effort, while a GRANDFØAM sockliner enforces support for the wearer’s foot.
The Chinatown Market x Smiley x Cole Haan Generation ZERØGRAND sneaker dropped late last week on Chinatown Market’s website and went live today on the Cole Haan web store.
Recently, Chinatown Market took over Selfridges, debuting an exclusive tie-dyed diamente hoodie.
