adidas & Real Madrid Extend Partnership Until 2028

Taking the collaboration up to its 30th anniversary.

Sports
2.5K 0 Comments

adidas has announced that it has extended its partnership with Spanish football giant Real Madrid up until 2028, taking the relationship between the two to its 30th anniversary. Over the first two decades of the partnership, Real Madrid have won both the Spanish League and the Champions League six times.

Speaking about the extended partnership, Real Madrid President Florentino Perez explained that “adidas delivers the best material for on-pitch performance and amazing original products for our fans all over the world.” Both Real Madrid and adidas have agreed not to disclose the terms of the agreement. Keep an eye out for adidas’ latest kits for Real Madrid in the near future, as the Spanish club prepares for the 2019/20 season under Zinedine Zidane.

In other sports news, Juventus could be sporting a Palace x adidas kit.

Read Full Article

What to Read Next

Hisense To Elevate the Fan Experience As Official Sponsor of Real Madrid
Tech & Gadgets 

Hisense To Elevate the Fan Experience As Official Sponsor of Real Madrid

Presented by Hisense
Coming off of successful partnerships with the UEFA European Championship™ and the FIFA World Cup™, the tech brand continues to expand within the world of sport.

Adidas Announces Multi-Year Partnership With Mercedes-AMG PETRONAS F1 Team
Fashion

Adidas Announces Multi-Year Partnership With Mercedes-AMG PETRONAS F1 Team

Dropping next month.

adidas and the Colombian Football Federation Celebrate 100 Years
Fashion

adidas and the Colombian Football Federation Celebrate 100 Years

Featuring an elegant centenary shirt, tracksuit and tee.


First Look at Song for the Mute x adidas’ Taekwondo Mei & Adizero PR Sneakers
Footwear

First Look at Song for the Mute x adidas’ Taekwondo Mei & Adizero PR Sneakers

Marking the duo’s sixth collaboration.

Hender Scheme Wraps the PARALLEL / FRONT GORE Slip-On in Rubber
Footwear

Hender Scheme Wraps the PARALLEL / FRONT GORE Slip-On in Rubber

Featuring a standout rainbow-paneled pair.

Marshall Celebrates Heritage With the Stockwell II and Tufton Bluetooth Speakers
Tech & Gadgets

Marshall Celebrates Heritage With the Stockwell II and Tufton Bluetooth Speakers

Waterproof for your Summer pool parties.

House Griffin Prepares for Emmy's Battle in 'GoT'-inspired 'Family Guy' Promo
Entertainment

House Griffin Prepares for Emmy's Battle in 'GoT'-inspired 'Family Guy' Promo

For the Emmy Award.

Ultra Music Festival to Vacate Miami After 21 Years
Music

Ultra Music Festival to Vacate Miami After 21 Years

Organizers are now seeking a permanent home in South Florida.

Ronnie Fieg Teases Forthcoming KITH x Tommy Hilfiger Collaborative Sneaker
Footwear

Ronnie Fieg Teases Forthcoming KITH x Tommy Hilfiger Collaborative Sneaker

’90s vibes.


Commonwealth Joins Vans For Subtly-Detailed Era & Slip-On Collaboration
Footwear

Commonwealth Joins Vans For Subtly-Detailed Era & Slip-On Collaboration

The latest from the streetwear retailer.

LN-CC & Dr. Romanelli Come Together Once Again to Release RXCycle Ottomans
Design

LN-CC & Dr. Romanelli Come Together Once Again to Release RXCycle Ottomans

Continuing the conscious initiative.

Xbox Is Giving Away Custom ‘Game of Thrones’ Consoles
Entertainment

Xbox Is Giving Away Custom ‘Game of Thrones’ Consoles

Only two available.

New Björk Rehearsal Snippets Offer Extra-Terrestrial Look at Upcoming Live Show
Music

New Björk Rehearsal Snippets Offer Extra-Terrestrial Look at Upcoming Live Show

Her new show ‘Cornucopia’ will debut this week in New York.

The adidas Kamanda Receives a "Collegiate Green" Makeover
Footwear

The adidas Kamanda Receives a "Collegiate Green" Makeover

The futuristic silhouette meets a classic colorway.

More ▾