After launching a lush lookbook, Fear of God and Nike have delivered a video campaign highlighting their second collaborative effort. The minute-long clip showcases a group of stylish youths fully decked out in the collection, juxtaposed lush shots of the Western environment.
The campaign video informs the laid-back off-court mentality at the core of the collection, focusing as much on the natural landscape as it does on the clothes themselves. Soundtracked by Bobby Womack’s soulful Across 110th Street, the clip still offers plentiful angles to appreciate the loungey looks and forthcoming Nike Air Fear of God 180.
Late afternoon sunlight plays off the NBA logos and Swooshes that accent the collection’s hoodies and sweatpants, with dusty diners and gas stations serving as muted backdrops. Key pieces include the aforementioned collaborative footwear and a long lightweight coat, styled atop a grey sweatsuit.
Stay tuned for more information about the collection’s release date as the summer draws nearer.
Most recently, Fear of God launched its latest ESSENTIALS lookbook.