Taking over Harajuku’s “B-SIDE,” the special retail experience sees the space transformed into the Girls Don’t Cry Cafe. Bathed in a healthy dose of red, the exterior has been made to resemble a co-branded on the iconic Amazon cardboard box. The boxes created for the collaboration also appear inside in the form of haphazardly crafted towers that greet customers.
With a full drink menu, it appears that the cafe will actually be serving beverage along with selling the garments and accessories found in the team-up. Leading the select range is a continuation of the GDC Cafe series with a hoodie, T-shirt and bandana subtly marked with Amazon branding. Accompanying items come in the form of a butterfly motif T-shirt, “Girls Don’t Cry” cap and a large co-branded tote bag.
Take an inside look at the Amazon Fashion x Girls Don’t Cry “AT TOKYO” pop-up open April 20-21 above.
For more contemporary fashion, take a full look at A$AP Rocky’s AWGE x NEEDLES capsule collection.
Amazon Fashion x Girls Don’t Cry “AT TOKYO” Pop-Up
Shibuya-ku, Tokyo 150-0001
- HYPEBEAST JP