UT provides enthusiasts with a means to garb themselves with its unique, expressive shirts. Famous for its covetable brand partnerships, the sub-label has greatly expanded its visibility since NIGO took the helm as Creative Director five years ago. For its Spring/Summer 2019 collection, Uniqlo further builds on this prestige with the theme, “Wear your world.”
Tapping into recognizable and well-loved cultural references, various hand-picked brand collaborations are showcased by a special lookbook shot in Hong Kong. Cultural touchstones are highlighted this season, as the imprint features the Monopoly game, PEZ Candy, Volkswagen and a Bicycle Brands series. Recognizable visuals that became synonymous with childhood are reinterpreted for the contemporary alongside quintessential models of historic and well-known travel labels.
The Monopoly and PEZ Candy capsules are available now, while Volkswagen and Bicycle Brands will hit retailers mid-March. Head to the Uniqlo web store to find out more.
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