The installation is set at Opening Ceremony L.A.’s Little House space and encompasses the Belgian label’s Spring/Summer 2019 collection, which honors and was inspired by Danish interior designer Verner Panton. This assortment marks the first time that Panton — known for influencing vibrant and psychedelic designs through his work in the ’60s and ’70s — has allowed a fashion brand to infuse his work onto clothes. Within the range, patterns and prints are offered in a rainbow of colors that are emphasized with large-scale photographs of Panton’s interior projects plastered around the shop. The boutique marks the only spot in Los Angeles to house the artsy pop-up, and will also include exclusive footwear and bags.
In addition to the special in-store capsule, Dries Van Noten created a record to celebrate the launch. The soundtrack evokes a retro mood through DJ Jaydee’s song “Plastic Dreams” and Piero Umiliani’s “Problemtica Giovanile.” Scroll below to watch everything in action in a new campaign video posted on Dries Van Noten’s Instagram.
The Dries Van Noten pop-up at Opening Ceremony LA will be open until April 30. View it for yourself at the address below.
For more in fashion, browse through HYPEBEAST’s guide of London’s best stores.
Opening Ceremony x Dries Van Noten Pop-Up
451 N La Cienega Blvd
West Hollywood, CA 90048