After debuting the collection at London Fashion Week: Men’s last year, UK designer Liam Hodges has now released the accompanying campaign imagery for his Spring/Summer 2019 collection. The campaign takes inspiration from Hodges’ visit to Las Vegas, particularly the “boundless opulence” of the city, with images of models overlaying images taken by Hodges on that visit.
The campaign’s aesthetic is designed to look like faded billboards, a nod to “Hollywood stars attempting to win back their luck back on the strip.” Another influence referenced through the collection and the campaign imagery is the 2013 novel The Goldfinch by Donna Tartt.
Speaking about the influences behind the collection, Liam Hodges added that “everyone I know is worried about the future, no one I know wants to be ordinary. We’re always competing against this hyperreal version of ourselves.” Take a look at the “Slick Trash” collection in the gallery above, and expect Liam Hodges’ Spring/Summer 2019 capsule to hit select retailers on March 1.
In other fashion news, take a look at the best street style from Paris Fashion Week.