Following the sudden collaboration with Kid Cudi, the minimalist-minded A.P.C. has teased another unexpected collaborative effort. This time, the French stalwart is linking with California’s Brain Dead, emblazoning A.P.C.’s understated wares with in-your-face graphics and patterns.
So-called “INTERACTION #3” — “#2” is a womenswear capsule with stylist Suzanne Koller — the Brain Dead collaboration slightly upends A.P.C.’s typically-muted design ethos. A trim orange and white fleece vest sports a co-branded patch on the chest pocket, while a series of colorful hoodies are realized with extra-long drawstrings and retro Yellow Submarine-style graphics, complete with matching yellow sweatpants.
Perhaps the most head-turning items revealed on the Paris Fashion Week runway were a set of denim layers given a graphic twist. Washed indigo informs a boxy trucker jacket and straight-legged jeans, with each item emblazoned with stylized text. The jacket is replete with warped yellow verbiage and a complementary chest patch, while the jeans take a more subtle approach, sporting slim black text in an all-over print.
A.P.C. has yet to confirm a release date for “INTERACTION #3,” but Vogue reports that “INTERACTION #2” will drop in July — expect Brain Dead’s goods to launch shortly afterwards.
Most recently, Brain Dead gave ROA’s Oblique a street-ready camouflage makeover.
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#APCshow | Introducing #APC #FW19 collection, including INTERACTION#3 by Californian streetwear brand: @WeAreBrainDead "I love the name, very ironic and contemporary and I love the enthusiasm of these young designers. The pieces melted within the A.P.C. collection." – J.T @jeantouitou A.P.C. Headquarters, #Paris #BringingItAllBackHome