According to the brand’s director Jean Touitou, the project is the first in a series of partnerships, aptly titling this edition as “INTERACTION #1”:
‘I’ve always felt an urge to ask people on the outside for their take on our work. I remember my mom’s advice: ‘have someone taste it’. The first one to do so is Kid Cudi, who collaborated on the Spring 2019 collection, called INTERACTION #1’.
Item-wise, we can see from the teaser images that the collection will feature A.P.C. staples like slim silhouette jackets and denim with bespoke additions by the singer/actor. Subtle “Kid Cudi” dual branding is found at the neck tag of the leather jacket in bright red (a first for A.P.C.), while an inspirational “Dream On” is embroidered onto the label’s signature denim. Lastly, a clean pair of white sneakers will don both the A.P.C. brand as well as “CUDDER” in a gradient lettering that spans red, pink and orange shades.
A set of preview videos have also been released, to give an idea of the tone and aesthetic of INTERACTION #1.
Stay tuned for more images on the Kid Cudi x A.P.C. “INTERACTION #1” collection, which is expected to hit select stores and apc.fr on February 21. In other A.P.C. news, check out the label’s collaboration with Chitose Abe’s sacai.