R Baron & Atlantic Records Unite to Launch New Label, The Machine Works

AzChike and 1TakeJay are listed as the venture’s flagship artists.

By
Music
1,299 Hypes 1 Comments

As the owners and operators of the multi-discipline creative agency, management, A&R and marketing firm and production outfit R Baron, TK Kimbro and Picaso have played pivotal parts in the rise and development of the modern West Coast hip-hop scene. Having spearheaded the trajectories of Drakeo the Ruler, 03 Greedo, Shoreline Mafia and other significant, highly-influential figures in California’s contemporary rap landscape, the two industry executives have already made an undeniable, expansive and lasting impact on their artforms and the culture that gave birth to their crafts. Now, furthering the R Baron movement, TK Kimbro and Picaso have joined forces with Atlantic Records to launch a new label known as The Machine Works.

“We’re thrilled to be taking our relationship with TK, Picaso, and the R Baron team to a new level with the launch of The Machine Works,” shares Atlantic Chairman and COO Julie Greenwald. “The driving force behind a phenomenal new wave of artists that has transformed the LA hip-hop landscape, they’re a fantastic addition to the Atlantic family. We’re also very happy to be partnering with Asylum to market and develop the Machine Works roster and brand.”

“After the success of Shoreline Mafia and working hand and hand with Atlantic Records we knew this was where we wanted to build our label and incubator,” explains TK Kimbro, CEO of The Machine Works. “Atlantic is truly the only major label committed to breaking and cultivating new artists.”

AzChike and 1TakeJay are listed as the R Baron and The Machine Works’ current flagship artists, and both rappers are expected to drop new music next month.

For more, check out AzChike’s latest single, “Strapped Up.”

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1119 Users Online

What to Read Next

Drakeo the Ruler, 03 Greedo & Bambino Collide for "Let's Go"
Music

Drakeo the Ruler, 03 Greedo & Bambino Collide for "Let's Go"

Free the Stinc Team.

Shoreline Mafia Revisit Their 'OTXmas' EP for New "Pressure" Video
Music

Shoreline Mafia Revisit Their 'OTXmas' EP for New "Pressure" Video

The West Coast’s modern rap scene is killing it.

Frieze Los Angeles: Art as Entertainment
Arts 

Frieze Los Angeles: Art as Entertainment

A local artist’s perspective of the fine art fair’s west coast opening.


Desiigner Drops "Thotiana" Remix, Calls Kanye "Crazy"
Music

Desiigner Drops "Thotiana" Remix, Calls Kanye "Crazy"

Released on the rapper’s SoundCloud.

#OnFeet: The Best Footwear at NBA All-Star Weekend in Charlotte
Footwear 

#OnFeet: The Best Footwear at NBA All-Star Weekend in Charlotte

Exclusive colorways and collaborations weren’t only seen on the hardwood.

Burberry Apologizes for Hoodie With Noose Design
Fashion

Burberry Apologizes for Hoodie With Noose Design

Joining a growing list of luxury brands coming under fire for controversial product.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.