GOAT Celebrates the 30th Anniversary of the Air Jordan 4

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Finding an admiration for Tinker Hatfield‘s AJ3 gave Michael Jordan the trust to set out on a long-standing journey with his cohort. Arriving at their second silhouette in 1989, the Air Jordan 4 would be bound in iconism for its performative import on the court and cultural significance within fashion and media. And at 30 years and the plethora technical advancements made since, it’s still worn in the rumbling sports arenas by the likes of PJ Tucker and more. Whether you like the OG’s, like the “Military Blue,” ”Retro Bred,” or “Cement,” or new colorways, such as the “Tattoo” or “Black Laser,” the plethora of options offered in the sneakers have been captivating the tastes of fans for decades and will continue on. So, to celebrate a footwear’s extensive lineage, we have teamed up with GOAT to go back through its history and present you with a list of the lastest and the past forms of the model.

Air Jordan 4 Retro “Tattoo”

GOAT Celebrates the AJ4's 30th Anniversary sneakers jordan bulls years birthday eminem marshal mathers undefeated basketaball red black white silt green pink punch denim levis olive carhartt pink gold silverfor the love of the game laser
Release Date: December 29, 2018
Lowest Price: $195 USD

What seems to be an ode to the game Michael became synonymous with, the graphic-heavy take on the AJ4 uses color blocking staggering a heavy use of black and white; “Fire Red” accents the waffle eyelets, the Jumpman logos on the tongue and part of the midsole and outsole. Fabric wise, the upper comprises a tumbled leather construction and is completed by an emblazoning of flaming basketballs by a tattoo-esque detail.

Air Jordan 4 Retro NRG “Hot Punch”

GOAT Celebrates the AJ4's 30th Anniversary sneakers jordan bulls years birthday eminem marshal mathers undefeated basketaball red black white silt green pink punch denim levis olive carhartt pink gold silverfor the love of the game laser
Release Date: January 01, 2019
Lowest Price: $130 USD

Surely to turn some heads, while being part of the elk of limited NRG releases, the label looks to offer its women audience a bold colorway. A dressing of hot pink spans across the entirety of the shoe from the patent leather upper down to outsole. Breaking up the tonality, black and yellow are used as a bit of variance to fashion a speckled trait on the eyelets and midsole. Signature facets and the tread are adorned with the aforementioned hues, as well.

Air Jordan 4 “Black Laser”

GOAT Celebrates the AJ4's 30th Anniversary sneakers jordan bulls years birthday eminem marshal mathers undefeated basketaball red black white silt green pink punch denim levis olive carhartt pink gold silverfor the love of the game laser
Release Date: January 01, 2019
Lowest Price: $145 USD

Apart of the commemoration towards the legacy of the silhouette, the model belies an understated design. A gum sole outsole with a contrasting white midsole sets the grounding for the shoe’s black leather upper, while laser etching engulfs the footwear with intricate detailing. Ubiquitous imprint embellishments known to grace the shoe are maintained throughout its designs.

Air Jordan 4 “For The Love Of The Game”

GOAT Celebrates the AJ4's 30th Anniversary sneakers jordan bulls years birthday eminem marshal mathers undefeated basketaball red black white silt green pink punch denim levis olive carhartt pink gold silverfor the love of the game laser
Release Date: November 18, 2017
Lowest Price: $485 USD

Flowers may be a tad overplayed for the impending holidays, but it seems the Swoosh brand has an alternative to the typical gift with the women’s only “For The Love Of The Game” sneakers. Valentine’s Day again plays a role in an MJ branded model, as the “True Berry/Rush Pink-White” hues pay homage to the occasion. The inclusion of an embroidered basketball on the medial heel adds a tinge of decoration to the tonality.

WMNS Air Jordan 4 Retro “Silt Red”

GOAT Celebrates the AJ4's 30th Anniversary sneakers jordan bulls years birthday eminem marshal mathers undefeated basketaball red black white silt green pink punch denim levis olive carhartt pink gold silverfor the love of the game laser
Release Date: February 22, 2019
Lowest Price: $500 USD

With a feminine intention, comprising a dominant combination of “Silt Red” and black, an elegant appearance is imbued into the footwear. The latter of the hues creates a crystal-like effect on the mudguard and heel panel, while the former evokes a marble texture across the upper. Emphasizing the overall luxury is sustained by the metallic gold eyelets accents.

Eminem x Carhartt x Air Jordan 4

GOAT Celebrates the AJ4's 30th Anniversary sneakers jordan bulls years birthday eminem marshal mathers undefeated basketaball red black white silt green pink punch denim levis olive carhartt pink gold silverfor the love of the game laser
Release Date: N/A
Lowest Price: $13,750 USD

Initially made to celebrate the 15th Anniversary of Shady Records, Eminem — a connoisseur of all things Jordans — made the original pairs for friends and family. Donning a black Carhartt materialization across the shoe’s upper, silver metal-type finishes hit the waffle lace holders and a translucent gum sole underscore the more prominent design details. Because the public release was only made available on eBay in wildly limited quantities, the Marshall Mathers kicks still stand as one of the most expensive grails in the resell community.

Undefeated x Air Jordan 4 Retro

GOAT Celebrates the AJ4's 30th Anniversary sneakers jordan bulls years birthday eminem marshal mathers undefeated basketaball red black white silt green pink punch denim levis olive carhartt pink gold silverfor the love of the game laser
Release Date: June 23, 2005
Lowest Price: $19,000 USD

A landmark collaboration for the industry in 2005, Undefeated became the first boutique to collaborate with Jordan. The militaristic aesthetics that dressed the crepes were only intended for close acquaintances, and at 72 pairs, the limited availability inadvertently inflated its value on secondary markets. Notoriously, the most notable purchase came from an enthusiast who was willing to drop $18,500 USD to buy their own.

Levi’s x Air Jordan 4

GOAT Celebrates the AJ4's 30th Anniversary sneakers jordan bulls years birthday eminem marshal mathers undefeated basketaball red black white silt green pink punch denim levis olive carhartt pink gold silverfor the love of the game laser
Release Date: January 17, 2018
Lowest Price: $350 USD

Demonstrably, there has been what feels to be an intrinsic connection that denim and sneakers share, and the combination of Levi’s and AJ4 had cemented this notion. Heritage characteristics that defined both entities were used throughout the shoe’s structure. The ubiquitous blue denim, worn by so many, swathe the across the upper and parts of the midsole. Embellishments familiar to those embedded in one’s own jeans make an appearance alongside the noteworthy red tag and tongue branding, which is done in a similar styling as Levi Strauss & Co.’s leather patch.

To see all the different colorways from the Jordan 4 and more, check out this link.

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