Steiff Celebrates Pokémon's 30th Anniversary With an Ultra-Exclusive Pikachu Figure
The handcrafted plush collectible features premium yellow mohair and is limited to 1,996 pieces worldwide.
Summary
Premium German plush maker Steiff is teaming up with Pokémon to honor the franchise's 30th anniversary
The handcrafted collectible stands at 21 centimeters tall and features a gold-plated trademark
Production is strictly capped globally to pay homage to the year the franchise originally debuted
Steiff has officially announced the upcoming release of the Steiff Pokémon Pikachu Limited Edition Collector’s Figure, celebrating the franchise’s monumental 30th anniversary. This ultra-premium collaborative item brings high-end craftsmanship to one of pop culture’s most recognizable icons.
Crafted explicitly for dedicated collectors, the handcrafted figure stands at 21 centimeters tall and is constructed using the finest yellow mohair material. Honoring the luxury heritage of the German plush brand, the Pikachu figure comes adorned with Steiff’s signature gold-plated button trademark stamped directly on its ear.
To honor the historical legacy of the franchise, production of this exclusive release is strictly limited to 1,996 pieces worldwide—a direct nod to the year 1996 when Pokémon first debuted. The initial batch of 350 individually numbered pieces is scheduled for an exclusive early drop via official channels before the remaining inventory hits broader global retail storefronts later in the summer season.
The Steiff Pokémon Pikachu Limited Edition Collector’s Figure pre-release drops July 24, 2026, via the official Steiff webstore, with a wider release following at select retailers on August 3, 2026.
