Step Into the '90s With PUMA's CELL Venom "Fresh"

Vintage hip-hop flare for the now.

Footwear
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The en vogue codes that influenced the hip-hop fashion trends of the ’90s are back in full form with PUMA‘s latest iteration of the CELL Venom, dubbed the “Fresh.”

The latest colorway of the 2018 silhouette features the same level of comfort via the footwear brand’s proprietary CELL cushioning technology — providing wearers with dynamic support. The innovative tech is then complemented with a host of premium materials and a striking color palette to underscore its style-consciousness. Though the neon pinks and greens act as accents, their presence on the eyelets, outsole, toebox and heel gives the sneaker a bold contrast against its more neutral tones: sail, grey and white. Mesh underlays on the upper render breathability, while brand stamp embellishments are implemented to complete the offering — a nod to the logo-mania craze of the decade.

For a better look, scroll through the images above. Be sure to head to PUMA’s website today to cop your pair.

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In This Article
Jamier Boatman-Harrell
Jamier Boatman-Harrell Creative Director

Jamier Boatman-Harrell is a Brooklyn-based Creative Director and writer at Hypebeast, with nine years of experience shaping culturally driven editorial and brand storytelling. He focuses on uncovering overlooked perspectives and translating them into narratives around identity, community, and self-expression. He wrote the Kaytranda cover story for Hypebeast Magazine #35, and is a fellow in The Center for Fiction/Susan Kamil Emerging Writer Fellowship.

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