UNIQLO Looks to Video Games for the New Fortnite UT Drop

Featuring references to Slurp Juice and Loot Llamas.

Fashion
8.1K 6   Comments
Save

Hot off the heels of its recent Dragon Ball Z drop, UNIQLO treads further towards the pop culture zenith with its latest collection entitled Fortnite UT. The uber-popular Epic Games release, luring almost a quarter of a billion players to its servers, continues to transcend the controller, this time finding its way onto a selection of T-shirts and hoodies.

The graphic collection is notable for its allusions to the popular game, reimagined with a fashion sensibility. Box logos referencing the franchise’s namesake make for a straightforward homage to Fortnite. Fans devoted to the battle royale will spot call-outs on other items that feature references to costumes and iconic characters, such as Slurp Juice, Loot Llama and Cuddle Team Leader.

Check out a few of the designs in the images above and head to UNIQLO’s website to shop and view the full 13-piece collection.

Read Full Article
Presented by Uniqlo
Share this article
In This Article
Jamier Boatman-Harrell
Jamier Boatman-Harrell Creative Director

Jamier Boatman-Harrell is a Brooklyn-based Creative Director and writer at Hypebeast, with nine years of experience shaping culturally driven editorial and brand storytelling. He focuses on uncovering overlooked perspectives and translating them into narratives around identity, community, and self-expression. He wrote the Kaytranda cover story for Hypebeast Magazine #35, and is a fellow in The Center for Fiction/Susan Kamil Emerging Writer Fellowship.

What to Read Next

‘Pokémon’ and UNIQLO UT’s Second Collection Channels the Original Game Boy Pixel Grid
Fashion

‘Pokémon’ and UNIQLO UT’s Second Collection Channels the Original Game Boy Pixel Grid

Where the first drop leaned on watercolor, the second goes monochrome.

UNIQLO and KAWS Launch "KAWS UNIVERSE," a UT Collection Introducing New Characters and Debut Plush Charms
Fashion

UNIQLO and KAWS Launch "KAWS UNIVERSE," a UT Collection Introducing New Characters and Debut Plush Charms

Earth, Moon and Sun figures join COMPANION across tees and sweatshirts, while KAWS’s first charms for the collaboration mark a new addition to the long-running partnership.

UNIQLO UT Launches New ZO&FRIENDS Graphic T-Shirt Collection
Fashion

UNIQLO UT Launches New ZO&FRIENDS Graphic T-Shirt Collection

Featuring characters designed by G-DRAGON.


Uniqlo UT and Pixar Join Forces for 40th Anniversary Graphic Tee Collection
Fashion

Uniqlo UT and Pixar Join Forces for 40th Anniversary Graphic Tee Collection

The upcoming capsule honors the animation studio’s cinematic legacy with a selection of iconic film scenes.

Cam'ron's Much-Anticipated LP 'Purple Haze 2' Is Finally Here
Music

Cam'ron's Much-Anticipated LP 'Purple Haze 2' Is Finally Here

15 years in the making.

A BETTER FEELING Drops Clear Acetate GSANDO Sunglasses
Fashion

A BETTER FEELING Drops Clear Acetate GSANDO Sunglasses

Making another daring minimalistic statement.

Vetements x Star Wars Collection Spotlighted in New Lookbook
Fashion

Vetements x Star Wars Collection Spotlighted in New Lookbook

Ahead of its release at SSENSE.

HB100 2019
Fashion

HB100 2019

Chronicling this year’s most outstanding figures in fashion, footwear, art, design and more.

JJ Abrams Joins Theory11 for Star Wars-Indebted Playing Card Decks
Entertainment

JJ Abrams Joins Theory11 for Star Wars-Indebted Playing Card Decks

Featuring the “Dark Side” and “Light Side.”

Reebok Teams up With 'Tom and Jerry' for Colorfully Animated Footwear Capsule
Footwear

Reebok Teams up With 'Tom and Jerry' for Colorfully Animated Footwear Capsule

Decorated by the 80-year-old cartoon.


Gucci Pre-Fall 2020 Relives Decades Gone By in Eclectic Pattern-Heavy Lookbook
Fashion

Gucci Pre-Fall 2020 Relives Decades Gone By in Eclectic Pattern-Heavy Lookbook

Checking sportswear, tailoring, new sneakers and extravagance all around.

First 'Pokémon GO' Shop Opens in Tokyo
Fashion

First 'Pokémon GO' Shop Opens in Tokyo

The shop also acts as a ‘Pokémon GO’ gym.

Burberry Offers up a Luxe Take on the Apple AirPods Case
Fashion

Burberry Offers up a Luxe Take on the Apple AirPods Case

More elevated accessories.

Uber to Pay $4.4m USD Following Federal Investigation Into Sexual Harassment
Tech & Gadgets

Uber to Pay $4.4m USD Following Federal Investigation Into Sexual Harassment

With more details in the Equal Employment Opportunity Commission’s statement.

Baby Milo Drops Festive Holiday 2019 Collection for Pets & Home
Fashion

Baby Milo Drops Festive Holiday 2019 Collection for Pets & Home

Along with opening a new lifestyle store.

Jordan Brand Records First Billion-Dollar Quarter
Footwear

Jordan Brand Records First Billion-Dollar Quarter

Mark Parker described it as “an incredible milestone.”

More ▾