Gucci has showcased its Pre-Fall 2020 collection in a lookbook shot by Bruce Gilden in Rome, Italy. The house’s creative director Alessandro Michele once again looks to the past, bringing elements of the 1970s, ’80s and ’90s through its varied range of tailoring, outerwear, sportswear-indebted looks and ready-to-wear menswear pieces.
Bruce Gilden is an iconic street photographer, who has had his unique lens showcased in museums and galleries all around the world since the 1970s. For the lookbook, Gucci enlisted the enigmatic Italian singer Achille Lauro, who much like the house transcends genres and boxes in place for an unmistakably eclectic identity, experimenting with extravagance and artistry.
Key pieces from its Pre-Fall 2020 lookbook nod to extravagance and eccentricity, seen mostly via its range of tailoring. Notable looks include a bronze pinstriped suit sporting interlocking “GG” emblems repeated all over, a grey pinstriped suit that includes a pair of power flare trousers, and a green double-breasted suit that pays homage to the 1980s.
Elsewhere, Alessandro Michele’s vision presents a bold belted leopard-print jacket, vintage collegiate-styled pieces in the form of a “GG”-indebted sweater vest, and a tracksuit complete with inspiration from the workwear movement thanks to its cargo-utility functions.
Accessories come in the form of miniature around-the-neck bags that feature the iconic Horsebit motif, squared-off cross body bags, plenty of hats and jewelry options, and most notably, sneakers. These footwear options include a pair of bright yellow mesh runners doused in ’90s inspiration, and a black-and-green pair that better showcase the silhouette’s mid-cut basketball-esque shape.
Check out the Gucci Pre-Fall 2020 lookbook in the gallery above and keep an eye out for pieces to release sometime early next year at Gucci boutiques and select retailers worldwide.
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