Gucci Pre-Fall 2020 Relives Decades Gone By in Eclectic Pattern-Heavy Lookbook

Checking sportswear, tailoring, new sneakers and extravagance all around.

Fashion
800 6   Comments
Prefer Hypebeast on Google
Save

Gucci has showcased its Pre-Fall 2020 collection in a lookbook shot by Bruce Gilden in Rome, Italy. The house’s creative director Alessandro Michele once again looks to the past, bringing elements of the 1970s, ’80s and ’90s through its varied range of tailoring, outerwear, sportswear-indebted looks and ready-to-wear menswear pieces.

Bruce Gilden is an iconic street photographer, who has had his unique lens showcased in museums and galleries all around the world since the 1970s. For the lookbook, Gucci enlisted the enigmatic Italian singer Achille Lauro, who much like the house transcends genres and boxes in place for an unmistakably eclectic identity, experimenting with extravagance and artistry.

Key pieces from its Pre-Fall 2020 lookbook nod to extravagance and eccentricity, seen mostly via its range of tailoring. Notable looks include a bronze pinstriped suit sporting interlocking “GG” emblems repeated all over, a grey pinstriped suit that includes a pair of power flare trousers, and a green double-breasted suit that pays homage to the 1980s.

Elsewhere, Alessandro Michele’s vision presents a bold belted leopard-print jacket, vintage collegiate-styled pieces in the form of a “GG”-indebted sweater vest, and a tracksuit complete with inspiration from the workwear movement thanks to its cargo-utility functions.

Accessories come in the form of miniature around-the-neck bags that feature the iconic Horsebit motif, squared-off cross body bags, plenty of hats and jewelry options, and most notably, sneakers. These footwear options include a pair of bright yellow mesh runners doused in ’90s inspiration, and a black-and-green pair that better showcase the silhouette’s mid-cut basketball-esque shape.

Check out the Gucci Pre-Fall 2020 lookbook in the gallery above and keep an eye out for pieces to release sometime early next year at Gucci boutiques and select retailers worldwide.

In case you missed it, read who HYPEBEAST calls the most influential designers of the decade.

Read Full Article

What to Read Next

Dior to Stage Pre-Fall 2027 Show at Trinity College Dublin
Fashion

Dior to Stage Pre-Fall 2027 Show at Trinity College Dublin

The landmark presentation marks the French maison’s first runway event in Ireland and a personal homecoming for creative director Jonathan Anderson.

Haider Ackermann Deepens the House's Vocabulary for Tom Ford Pre-Fall 2026 Collection
Fashion

Haider Ackermann Deepens the House's Vocabulary for Tom Ford Pre-Fall 2026 Collection

A masterful study in controlled seduction, sharp tailoring, and refined casuals.

Tyshawn Jones Stars in Louis Vuitton's Men's Pre-Fall 2026 Campaign
Fashion

Tyshawn Jones Stars in Louis Vuitton's Men's Pre-Fall 2026 Campaign

Set against the iconic backdrop of Central Park, Pharrell Williams merges refined tailoring with skate culture in his latest visionary collection.


ICECREAM Serves Up 2000s Skate Vibes for Pre-Fall 2026
Fashion

ICECREAM Serves Up 2000s Skate Vibes for Pre-Fall 2026

Drawing graphic cues from mid-century Americana, signage and retro food packaging motifs.

First 'Pokémon GO' Shop Opens in Tokyo
Fashion

First 'Pokémon GO' Shop Opens in Tokyo

The shop also acts as a ‘Pokémon GO’ gym.

Burberry Offers up a Luxe Take on the Apple AirPods Case
Fashion

Burberry Offers up a Luxe Take on the Apple AirPods Case

More elevated accessories.

Uber to Pay $4.4m USD Following Federal Investigation Into Sexual Harassment
Tech & Gadgets

Uber to Pay $4.4m USD Following Federal Investigation Into Sexual Harassment

With more details in the Equal Employment Opportunity Commission’s statement.

Baby Milo Drops Festive Holiday 2019 Collection for Pets & Home
Fashion

Baby Milo Drops Festive Holiday 2019 Collection for Pets & Home

Along with opening a new lifestyle store.

Jordan Brand Records First Billion-Dollar Quarter
Footwear

Jordan Brand Records First Billion-Dollar Quarter

Mark Parker described it as “an incredible milestone.”

Eight-Year-Old Ryan Kaji Tops YouTube's Highest Earner of 2019 With $26M USD
Entertainment

Eight-Year-Old Ryan Kaji Tops YouTube's Highest Earner of 2019 With $26M USD

‘Forbes’ also lists Jeffree Star, Dude Perfect and more.


Here's Everything Coming to & Leaving HBO in January 2020
Entertainment

Here's Everything Coming to & Leaving HBO in January 2020

Including ‘The Outsider’ and ‘John Wick: Chapter 3 – Parabellum.’

ASICS Revamps GEL-Kayano 5 OG in "Black/Turquoise" and "White/Saffron"
Footwear

ASICS Revamps GEL-Kayano 5 OG in "Black/Turquoise" and "White/Saffron"

Bubblegum highlights.

Hublot Breaks New Ground With Spirit of Big Bang Yellow Sapphire Watch
Watches

Hublot Breaks New Ground With Spirit of Big Bang Yellow Sapphire Watch

Presented by Hublot
The innovators of materials in watchmaking.

1016 Industries & Alec Monopoly Display $415,000 USD McLaren 720s
Automotive

1016 Industries & Alec Monopoly Display $415,000 USD McLaren 720s

Covered in the artist’s signature spray-painted graphics.

adidas Adds Juventus to Its Chinese New Year Celebrations
Sports

adidas Adds Juventus to Its Chinese New Year Celebrations

Check out the looks modeled by Paulo Dybala.

Amazon & Disney Unveil Alexa-Equipped Mickey Mouse Echo Wall Clock
Tech & Gadgets

Amazon & Disney Unveil Alexa-Equipped Mickey Mouse Echo Wall Clock

Yours for $49.99 USD.

More ▾