The 997 “Persian Rug” follows on from the duo’s recent technically-indebted 860 V2 and its sophisticated 878 “Grey Gull,” with END. taking a more traditional approach with a “Rumba Red” colorway contrasted by navy and cream panels. It’s constructed from suede, leather and mesh under New Balance’s premium Made in USA division, a detail so prominent that it has been embroidered atop of the sneaker’s tongue.
Throughout the sneaker, you’ll find no detail left unfinished. Inspired by the ornate nature of Persian rugs — which date back to the 5th Century BC — END. has complemented the original colors found on the sneaker with an insole printed with a traditional Middle Eastern pattern that also finds itself encompassing the box.
Rounding out this unique collaborative pair is New Balance’s legendary ENCAP technology in the sole unit, providing a supportive and comfort-enhancing wear, as well as insole branding. Take a look at the END. Clothing x New Balance 997 “Persian Rug” in the gallery above, and sign up online to be in with a chance of purchasing the pair for $225 USD when it releases on December 14.
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Motivated by the historic, handmade rugs that originated in Persia, this remodelling of the classic 997 style casts the Made in USA model in a rich combination of burgundy, navy-blue, red and beige. ———————————— Registration is now open at launches.endclothing.com for the END. x @newbalance Made in USA 997 ‘Persian Rug’ (£199) — draw closes 14th December at 00.01 GMT. Also available in-store from Saturday. #ENDnewbalance