END. Clothing Reworks New Balance's 997 Made in USA With "Persian Rug" Inspiration
Indebted with premium materials and details.







END. Clothing and American sportswear giants New Balance have teamed up once again on a collaborative pair of sneakers, this time around delivering the 997 “Persian Rug.”
The 997 “Persian Rug” follows on from the duo’s recent technically-indebted 860 V2 and its sophisticated 878 “Grey Gull,” with END. taking a more traditional approach with a “Rumba Red” colorway contrasted by navy and cream panels. It’s constructed from suede, leather and mesh under New Balance’s premium Made in USA division, a detail so prominent that it has been embroidered atop of the sneaker’s tongue.
Throughout the sneaker, you’ll find no detail left unfinished. Inspired by the ornate nature of Persian rugs — which date back to the 5th Century BC — END. has complemented the original colors found on the sneaker with an insole printed with a traditional Middle Eastern pattern that also finds itself encompassing the box.
Rounding out this unique collaborative pair is New Balance’s legendary ENCAP technology in the sole unit, providing a supportive and comfort-enhancing wear, as well as insole branding. Take a look at the END. Clothing x New Balance 997 “Persian Rug” in the gallery above, and sign up online to be in with a chance of purchasing the pair for $225 USD when it releases on December 14.
In other news, Ronnie Fieg and adidas have teased a new rainbow-tinged sneaker collaboration.