adidas Partners with International Space Station to Launch Sneakers Into Space

One small step for BOOST, one giant step for athletes.

By
Footwear
14,967 Hypes 7 Comments

adidas has announced a partnership with the International Space Station (ISS) that will explore product innovation and performance outside of Earth’s gravitational pull. Through the partnership, adidas will become the first brand to test footwear in the specific conditions of outer space. adidas has already set the groundwork through initial testing with its soccer balls, which were launched into space earlier this year in an effort to explore flight characteristics beyond an Earth-based wind tunnel, but this partnership will shift gears to its better-known performance technology.

The partnership will begin with adidas sending BOOST pellet and footwear samples to the ISS National Lab onboard a future SpaceX cargo mission. Astronauts onboard the station will aim to discover if producing BOOST midsoles with regions of different particle sizes is possible by testing the BOOST midsole creation process in conditions sans gravity. According to adidas, scientists believe this development could improve both footwear performance and comfort.

“The unique conditions of space provide the ideal environment to discover the unknown,” explains ISS’ VP of Programs and Partnerships, Christine Kretz. “For example, microgravity is the only condition in which we can observe specific experiments like the behavior of a spinning soccer ball without interrupting airflow and external supports holding it in place. Having control of certain variables allows us to conduct tests and collect insights that aren’t possible on Earth.”

adidas also plans to learn from astronauts in the area of performance by observing their training regimen. The brand hopes to apply its findings to its LOOP circular manufacturing process to help create high-performing sustainable footwear for earth-dwellers.

The partnership between adidas and the ISS is set to begin as early as 2020. Learn more over on the adidas blog.

This news comes after Under Armour recently unveiled “spacewear” designs for private astronauts.

Read Full Article

What to Read Next

Dr. Martens & HAVEN Join Forces on Premium 1460 Jungle Boot
Footwear

Dr. Martens & HAVEN Join Forces on Premium 1460 Jungle Boot

The brands’ first-ever collaboration.

Nike Brings Back the Air Flight 89 in OG "Black/White"
Footwear

Nike Brings Back the Air Flight 89 in OG "Black/White"

Celebrating the silhouette’s 30th anniversary.

Pharrell Designed a 750-Unit Residential Building in Toronto
Design

Pharrell Designed a 750-Unit Residential Building in Toronto

Set to open in early 2020.


fragment design & Starbucks' Latest Collaboration Includes Stainless Steel Bottles
Food & Beverage

fragment design & Starbucks' Latest Collaboration Includes Stainless Steel Bottles

Able to hold a Grande sized cup of coffee.

Mozzy Reconnects with Fellow Northern California Favorite Berner on "3 Deep"
Music

Mozzy Reconnects with Fellow Northern California Favorite Berner on "3 Deep"

A new single in support of Berner’s ‘La Plaza’ project.

Kent Loon Encourages Listeners to Follow Their Dreams on "Mood Change"
Music

Kent Loon Encourages Listeners to Follow Their Dreams on "Mood Change"

“Sometimes we get lost with the information we possess in the palm of our hand.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.