Woolrich Combats Water Waste & Marine Pollution in Sustainable FW19 Collection
Each piece is limited to just 120 units.
Heritage outerwear label Woolrich has teamed up with Jeff Griffin for a sustainable Fall/Winter 2019 collection. Designed in collaboration with Griffin Studio, the collection has been developed in a carbon-neutral environment in the UK and utilizes various sustainable manufacturing methods.
As Woolrich states in a press release, “Approximately 200 liters of water is used in the dyeing process [of its garments] which produces a mere 1kg of fabric,” it also notes that the industry’s use of this contributes to “nearly 20% of global water waste.” Combating this impact, Woolrich and Griffin Studio enlisted the North Italian technical sportswear fabric manufacturer Majocchi to create a zero-water production process.
Alongside this process is a partnership with Seaqual, Woolrich also used recycled plastic harvested from Spanish coasts that is turned into 100% polyester, saving marine plastic pollution. Lastly, organic cotton has been implemented to ensure that garments are made with zero pesticides.
The collection is limited to just 120 pieces of each item and is comprised of forward-thinking outerwear such as a functional reversible parka that transforms into a sleeping bag and poncho. One standout piece is the large down-filled bomber jacket that features US-heritage-inspired patches and a multi-colored print comprised of purple, khaki and blue hues, as well as a camouflage print. Elsewhere Woolrich presents pieces sporting its iconic red and black buffalo check, along with its “Hunting Orange” wool, which are both taken from Woolrich’s excess fabric stock.
Check out the campaign imagery in the gallery above and shop the collection today online, in-store and at select retailers.
In related news, adidas has launched a UK-based buy-back program for unwanted old clothes.
