LeBron James-backed boutique UNKNWN is opening a new location in Wynwood, Miami just in time for Art Basel this fall; as part of the festivities, it’s tapped John Margaritis’s New York Sunshine — who also helped design the store — for a co-branded collection dubbed “Demolition Unit.”
Taking its theme from the store’s construction process, the four-piece capsule consists of a hoodie, vest, T-shirt, and helmet, providing a literal interpretation of wearable workwear.
The relaxed fit hoodie presents a schematic on the front and a sizable hammer graphic on the back, nodding to the hard work that goes into any major construction project. The tee looks to dynamite, another construction staple, stamping a detonator on the front and a colossal fireball on the rear for a cheeky before-and-after effect. The vest and helmet take the collaborative theme quite literally, with the former offering co-branded motifs and high-vis reflective detailing, while the latter features a sublimated carbon fiber print and graphics on the front/sides.
The entire collection will release via UNKNWN.com on Friday, October 11 at 10 a.m. EST. The store hasn’t revealed its official opening date yet, but as mentioned above, it’ll likely coincide with the start of Art Basel Miami 2019.
In more LeBron-related news, check out the Uninterrupted x Nike Air Force 1 “More Than An Athlete.”
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