Seiko Takes Us on a Road Trip for Seiko 5 Sports
Showcasing all five styles.
Following the success of the Seiko 5 Sports ‘Show Your Style’ party, Japanese watchmaker Seiko unveils its latest lookbook for Seiko 5 Sports. The campaign follows five distinctive individuals as they embark on a road trip, with each wearing a creation from one of the five collections that best shows their identity and style.
Originating from the “Seiko 5” released in 1963, the watch was the first-ever Japanese made self-winding day-date model featuring five key attributes: self-winding automatic movement, water resistance, day-date display at the 3 o’clock position, recessed crown at the 4 o’clock position, and a durable case and bracelet. The iconic timepiece is updated to accommodate new mindsets, as each watch from the collection symbolizes new sensibilities and values.
For more information on Seiko 5 Sports check out the US website or the global website. To find out more about the campaign, head to the watchmaker’s Instagram channel.
