Seiko 5 Sports Relaunches With an Immersive Party in Tokyo

Dissecting innovation.

Presented by SEIKO
Fashion
23,993 Hypes 5 Comments

Seiko celebrates the relaunch of the Seiko 5 Sports collection with an exclusive by-invite only party at the Hotel Koe in Tokyo. The ‘Seiko 5 Sports Show Your Style’ Party consisted of musical performances by DJs YonYon and Yuna Yabe, Japanese band SIRUP, and a demo by pro skaters Kento Yoshioka, Shor West and Yudai Hoshino.

The event immersed visitors in a unique experience unifying street culture and Seiko’s mechanical watchmaking heritage, with a digital installation portraying robotic futuristic imagery reminiscent of the mechanics of  Seiko 5 Sports watches. The relaunch event also provided an insightful panel between the product planner and designer of Seiko 5 Sports, where they discussed in details of the watches and the meaning of the new logo.

Seiko 5 Sports has its roots in the iconic Seiko Sportsmatic 5 first released in 1963. The watch line gets its “5” from having five key attributes: a day/date window, an automatic movement, water-resistance, a durable case and bracelet, and a crown at the 4 o’clock position.

For more information on the Seiko 5 Sports watches check out the US website or the global website. To find out more about the campaign, head to the watchmaker’s Instagram channel

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

802 Users Online

What to Read Next

KAPITAL Adds Smiley Motif to MA-1 Sneakers
Footwear

KAPITAL Adds Smiley Motif to MA-1 Sneakers

Giving “Happy Feet” a new meaning.

Barena's Latest Collection Combines Modern Streetwear Staples With Archived Fabrics
Fashion

Barena's Latest Collection Combines Modern Streetwear Staples With Archived Fabrics

An exclusive look at “Archivio 1993.”

All Songs From DaBaby's 'KIRK' Charts on Billboard Hot 100
Music

All Songs From DaBaby's 'KIRK' Charts on Billboard Hot 100

Marking a new career high for the young rapper.


Seiko's Latest Limited Edition Pays Tribute to Japan's First Ever Chronograph
Fashion

Seiko's Latest Limited Edition Pays Tribute to Japan's First Ever Chronograph

Celebrating the model’s 55th anniversary.

Lil Peep's Mother Sues First Access Entertainment Over Rapper's Death
Music

Lil Peep's Mother Sues First Access Entertainment Over Rapper's Death

Liza Womack alleges the entertainment company overworked & provided drugs for the late rapper.

Len Wiseman of 'Underworld' Will Direct 'John Wick' Spinoff 'Ballerina' (UPDATE)
Entertainment

Len Wiseman of 'Underworld' Will Direct 'John Wick' Spinoff 'Ballerina' (UPDATE)

Also directed ‘Live Free or Die Hard.’

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.