Rocawear has long been woven into the fabric of rap culture, dating back to 1999 when the label was launched as one of the first truly hip-hop-inspired streetwear brands. Marking the 20th anniversary of the imprint, the fall/winter 2019 collection taps into the nostalgia of its origins and the rise of streetwear to reinforce the legacy of the Rocawear name.
The collection comprises a series of styles — from sweatsuits and T-shirts to footwear and accessories — adorned in the Rocawear logo. The drop builds on the same design philosophy of original pieces, honing in on bringing the streets to life by fusing the aesthetics of music, art, fashion and sports. Accompanying the collection, the brand has released a video to showcase the collection. Turning to the city for inspiration, Rocawear’s ethos comes through as a true reflection of the city, embodying hard work, hustle, community & pursuing passion. 20 years later and the brand is just as pertinent today.