3.PARADIS Heads to the Streets of Lagos in Stephen Tayo-Shot FW19 Campaign

Spotlighting the eclectic “CALAVIÑAS” collection.

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3.PARADIS has enlisted Nigerian photographer Stephen Tayo to shoot its Fall/Winter 2019 campaign in Lagos. Art direction was composed by the label’s founder and creative director Emeric Tchatchoua, and together they pay tribute to Africa with a series of photographs capturing 3.PARADIS’ clothing shot against an unfiltered city backdrop. 

The FW19 offering combines elements of tailoring, utilitarian streetwear and a relaxed take on formal clothing, serving up standout pieces such as a color-splashed faux fur coat. Elsewhere, Tayo captures a contradicting shot of a model in his underwear while wearing the “*SEE YOU ON THE OTHER SIDE*” scarf, as well as a model wrapped up in just his green checkered coat.

Other notable shots include the pair of models wearing 3.PARADIS’ take on the traditional suit blazer — with one double-breasted piece that features the label’s signature dollar bill motif, and the other a single-breasted blazer featuring a split design and another dollar bill.

Various currency notes are also printed in washed-out colors on a button-up jacket, and the sun-splashed city of Lagos is noted in a series of shirts and a roll-neck sweater. Rounding off the eclectic collection is a trio of utilitarian corduroy pants.

Take a look at the Stephen Tayo-shot 3.PARADIS FW19 campaign in the gallery above, and shop the entire “CALAVIÑAS” collection when it drops online and at select global stockists.

In other news, Moncler and fragment design have come together once more for the “Thunderbolt Project II.

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Art Direction
Emeric Tchatchoua

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