Burberry & The RealReal Announce Circular Fashion-Forward Consignment Partnership
Encouraging consumers to consider buying older pieces and alternative shopping routes.
Burberry has announced a partnership with luxury marketplace The RealReal to encourage a circular fashion economy in the name of sustainability.
The British fashion label has previously made moves into a more sustainable future following its plans to become carbon neutral by 2022 and to be plastic-free by 2025. Now, the Riccardo Tisci-helmed house plans to encourage its customers to engage in sustainability too, allowing them to consign their Burberry pieces via The RealReal or shop old pieces online.
Pam Batty, vice president of corporate responsibility at Burberry said in a statement, “We hope to not only champion a more circular future, but encourage consumers to consider all the options available to them when they’re looking to refresh their wardrobes.”
Burberry will not supply The RealReal with unsold stock or exclusives, but will instead reward The RealReal customers who purchase consigned pieces chances to shop within Burberry’s exclusive personal shopping experience in its 18 stores throughout the US. The luxurious shopping experience includes champagne and high tea, as well as taking a look at a personal selection of the label’s more recent products.
In case you missed it, check out Burberry’s SS20 runway presentation.
