Kylie Jenner Files Trademark Applications for "Rise and Shine"

After her tune became a viral meme.

By
Entertainment
12,728 Hypes 11 Comments

Not one for missing opportunities, Kylie Jenner has just registered a trademark for “Rise and Shine,” a phrase she sang to her child Stormi in a YouTube video tour of her office. The phrase has since been immortalized by countless memes online, with the hashtag #RiseandShine reaching one billion views on TikTok, and other celebrities such as Ariana Grande and Miley Cyrus both singing covers of the tune.

The trademark itself appears to be registered in anticipation of a new fashion line, as it covers “belts, pants, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear, and undergarments,” as well as cosmetics. The application came just shortly after Jenner announced that she would be selling merchandise with her now viral catch phrase incorporated into their designs.

It’s also not the first trademark application made by the entrepreneur this week. Earlier on Monday, Jenner registered a trademark for a new cosmetics line named after her and Travis Scott’s daughter, Stormi.

For more entertainment news, Cardi B has just joined the cast for Fast & Furious 9.

Read Full Article
Source
Tmz
Image Credit
Gilbert Carrasquillo/Getty Images

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1040 Users Online

What to Read Next

SAINTWOODS Readies Tongue-in-Cheek SW008 Collection
Fashion

SAINTWOODS Readies Tongue-in-Cheek SW008 Collection

A nod to the city of Montreal.

Kawhi Leonard & Arnold Schwarzenegger Are "Fun Guys" in Latest 'Terminator: Dark Fate' Spot
Entertainment

Kawhi Leonard & Arnold Schwarzenegger Are "Fun Guys" in Latest 'Terminator: Dark Fate' Spot

Packed with sidebar jokes from the NBA.

Steph Curry & Steve Kerr Respond to Michael Jordan's Hall of Fame Comments
Sports

Steph Curry & Steve Kerr Respond to Michael Jordan's Hall of Fame Comments

Still not making the cut for MJ’s dream team.


NEIGHBORHOOD Drops Three Functional Home Accessories for FW19
Design

NEIGHBORHOOD Drops Three Functional Home Accessories for FW19

Under its SPECIMEN RESEARCH LABORATORY line.

Spotify Is Giving Free Google Home Minis to Its US Premium Subscribers
Tech

Spotify Is Giving Free Google Home Minis to Its US Premium Subscribers

An offer previously only available for those on a family plan.

Cardi B Joins Cast of 'Fast & Furious 9'
Entertainment

Cardi B Joins Cast of 'Fast & Furious 9'

Joined by Tyrese Gibson, Ludacris, Charlize Theron and more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.