Instagram Will Remove "Following" Feature This Week

Making it much harder to track a specific account’s activity.

By
Tech
206,216 Hypes 16 Comments

Instagram users will no longer have a dedicated place to view what their friends, family, enemies and favorite accounts are liking in real-time, as the app will officially be removing its “Following” tab this week. The feature currently lives inside Instagram’s heart icon along with the “You” section, which displays your personal feed updates. Once these changes go into effect, however, only your personal feed will be displayed.

The Following feature was one of the first features introduced to Instagram back in 2011, but Instagram is finding that many people are turning to its more recent “Explore” page to find new accounts to follow and interact with. Now, the Following tab is best known as the easiest way to keep track of a different user’s like and follow activity, thus making it a conflict in many relationships.

Along those same lines, Instagram’s head of product Vishal Shah confirmed in an initial report to BuzzFeed News that the reason for getting rid of the feature is because many people weren’t aware it existed in the first place. “People didn’t always know that their activity is surfacing. So you have a case where it’s not serving the use case you built if for, but it’s also causing people to be surprised when their activity is showing up,” they explained.

Instagram began testing a version of the app without the Following feature back in August, but every user can expect to see the feature removed sometime this week.

Elsewhere in tech, PayPal has stopped supporting Facebook’s Libra Cryptocurrency.

Read Full Article
Source
BuzzFeed News

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

851 Users Online

What to Read Next

OAMC, sacai & Travis Scott Lead a Collab Heavy Lineup in This Week's Best Footwear Drops
Footwear 

OAMC, sacai & Travis Scott Lead a Collab Heavy Lineup in This Week's Best Footwear Drops

Along with offerings from size?, New Balance, Jordan Brand and much more.

'Zombieland: Double Tap' Gets a Gory Red Band Trailer
Entertainment

'Zombieland: Double Tap' Gets a Gory Red Band Trailer

Arriving in theaters later this month.

DaBaby's 'KIRK' Debuts at No. 1 on Billboard 200
Music

DaBaby's 'KIRK' Debuts at No. 1 on Billboard 200

Knocking down Post Malone’s ‘Hollywood’s Bleeding.’


Marni's "Pop Folk Market" Debuts Colorful Range of Bags & Home Goods
Fashion

Marni's "Pop Folk Market" Debuts Colorful Range of Bags & Home Goods

Inspired by materials found in everyday life.

Netflix's ‘The Irishman’ Will Have a One-Month Run on Broadway
Entertainment

Netflix's ‘The Irishman’ Will Have a One-Month Run on Broadway

Beginning this December.

Rose Beton's Indoor Exhibition Features Works of Cleon Peterson, Todd James & Tania Mouraud
Arts

Rose Beton's Indoor Exhibition Features Works of Cleon Peterson, Todd James & Tania Mouraud

Featuring large-scale paintings and installations.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.