Medicom Toy & atmos Join Forces With Coca-Cola for Two Logo-Splattered BE@RBRICKs

Utilizing the Coca-Cola logo in inventive ways.

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Design
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Medicom Toy and atmos are joining forces once again, this time in collaboration with Coca-Cola on the release of two Coke-themed BE@RBRICK figures.

Each Coca-Cola BE@RBRICK features a repeat pattern that takes advantage of the beverage’s strong, graphic logo. The first of the pair sports an overall checkerboard print including an alternating mix of the classic white on red Coca-Cola logo and “It’s the real thing!” branding. Opting for a more abstracted look, the second option sees a red Coca-Cola logo in various languages wrapped around a clear BE@RBRICK body. Both varieties include a subtle atmos logo across the front.

The BE@RBRICK atmos × Coca-Cola 100% and 400% “Checkerboard” and “Clear Body” figures will be sold in a separate set consisting of a 100% and 400% size of the respective pattern. A limited quantity will be available on October 12 at Medicom Toy shops, Medicom’s online store and atmos shops. Each set will retail for ¥12,000 JPY (approximately $113 USD).

Learn more about Coca-Cola’s relationship with the fashion industry in our recent interview with Coca-Cola’s Head of Global Licensing and Fashion.

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