Medicom Toy & atmos Join Forces With Coca-Cola for Two Logo-Splattered BE@RBRICKs

Utilizing the Coca-Cola logo in inventive ways.

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Medicom Toy and atmos are joining forces once again, this time in collaboration with Coca-Cola on the release of two Coke-themed BE@RBRICK figures.

Each Coca-Cola BE@RBRICK features a repeat pattern that takes advantage of the beverage’s strong, graphic logo. The first of the pair sports an overall checkerboard print including an alternating mix of the classic white on red Coca-Cola logo and “It’s the real thing!” branding. Opting for a more abstracted look, the second option sees a red Coca-Cola logo in various languages wrapped around a clear BE@RBRICK body. Both varieties include a subtle atmos logo across the front.

The BE@RBRICK atmos × Coca-Cola 100% and 400% “Checkerboard” and “Clear Body” figures will be sold in a separate set consisting of a 100% and 400% size of the respective pattern. A limited quantity will be available on October 12 at Medicom Toy shops, Medicom’s online store and atmos shops. Each set will retail for ¥12,000 JPY (approximately $113 USD).

Learn more about Coca-Cola’s relationship with the fashion industry in our recent interview with Coca-Cola’s Head of Global Licensing and Fashion.

 

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. MEDICOM TOY BE@RBRICK、「コカ・コーラ」、アトモスによる トリプルコラボレーションアイテムがリリース! . 本コラボレーションは、、それぞれBE@RBRICKに反るようにプリントされておりトリプルコラボレー ションのそれぞれの良さが凝縮されております。 . 1969年にコカ・コーラ社が展開した広告のスローガンで ある「Itʼs the real thing」(それは本物だ)とアーデン・スクエアと呼ばれるクラッシックなロゴが描かれ、 クリアボディには世界各国の「コカ・コーラ」の文字が描かれたデザインとなっております。 世界中で愛される炭酸飲料「コカ・コーラ」の歴史を感じさせる商品で、一味違ったBE@RBRICKの姿をご覧ください。 . 本コラボレーション商品は、2019年10月12日(土)より、atmos各店舗、 atmos ONLINE STORE、メディコム・トイ直営店舗、及びメディコム・トイONLINE STORE各店、UBIQ での展開となります。 各ONLINE STOREでは10月12日12:00より発売を開始いたします。 ※数量限定商品のため、在庫が無くなり次第、販売は終了となりますのでご了承ください。 . #atmos #atmostokyo #atmosjapan #cocacola #medicomtoy #bearbrick

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