Fear of God is soon launching “the atmosphere” pop-up shop in Los Angeles, which is what the brand describes as an “immersive retail experience.” Not only will there be exclusive offerings from the label’s core collection, but customers will have access to limited-edition ESSENTIALS and Nike goods.
Previews of the space reveal a minimalistic setting reminiscent of today’s usual concept store aesthetic. A wall rack housing coach jackets, denim pieces, and bombers showcase a dusky palette of forest green, burnt peach and navy blue. Meanwhile, a glimpse of the footwear indicates that a version of Fear of God’s clean 101 Suede Sneakers will be among the options on site. A contrast collar jacket printed with horses all around adds an eye-catching piece to the assortment, lending a subtle nod to the Western influence that has crept into menswear as of late.
The Fear of God pop-up officially debuts on October 5 and will be open from 11 a.m. to 7 p.m. PST, and will be around until November 3.
Fear of God “the atmosphere” Pop-Up
427 S. Hewitt St.
Los Angeles, CA 90013