Three Designers Reimagine the Campus 80 for adidas Maker's Lab

Alex Nash, Helen Kirkum and RECOUTURE give the classic silhouette conceptual makeovers.

By
Footwear
12,030 Hypes 10 Comments

The adidas Maker’s Lab encourages creativity, collaboration and exploration, so for its latest project the Three Stripes has tapped a trifecta of rising designers to reimagine the Campus 80.

Alex Nash, Helen Kirkum and Shun Hirose of Japanese boutique RECOUTUREwere all given carte blanche to modify the classic silhouette, and each brought a vastly different interpretation of their communal canvas back to the table.

Nash chose to go full-on maximalist, adding both earth and neon tones to his design’s dual-layered upper. He also brought in inspiration from the company’s other products, using adidas EQT-style midfoot stripes, technical heel tabs and rope laces, and a giant red strap with bold adidas branding that almost looks like something out of the Jeremy Scott playbook.

Meanwhile, Kirkum opted for a work-in-progress look, using natural tones and intentionally haphazard detailing for a perfectly imperfect style. Of note on her design are details like a size tag stitched on the toebox, loose threads on the doubled-up quarter panel graphic, a second tongue placed by the medial collar, and rough-cut rubber on the midsole. The heel piece can also be removed to display a friends-and-family graphic when flipped around.

Last but not least, Hirose took a practical approach to his creation, mixing stark black, sharp grey, stately navy, and smooth burgundy tones for a crisp patchwork look that’s accented by white branding and stitching. He played with level as well, dropping the lateral quarter panel down onto the midsole, stitching the tongue directly to the upper, and adding an extra layer for the eyestays.

Uncommon designs deserve a unique release process, so the entire collection will arrive via open-market auction on StockX later this month. Each style is limited to a scant 333 pairs.

For more news from adidas Originals, check out the Home Of Classics pack, created in tandem with global travel community Trippin’.

Read Full Article

What to Read Next

JR Captures over 1,000 Portraits of New Yorkers for Monumental "Chronicles" Exhibition
Arts

JR Captures over 1,000 Portraits of New Yorkers for Monumental "Chronicles" Exhibition

Presented by Brooklyn Museum
Now on view at Brooklyn Museum.

'Rocket League' and 'Stranger Things' Are Crossing Over
Gaming

'Rocket League' and 'Stranger Things' Are Crossing Over

Stranger things are coming to the Farmstead Arena.

DJ Shadow Critically Examines Technology's Influence on "Urgent, Important, Please Read"
Music

DJ Shadow Critically Examines Technology's Influence on "Urgent, Important, Please Read"

A collaboration with Rockwell Knuckles, Tef Poe and Daemon.


Reebok Debuts Zig Kinetica Cushioning With Concept Type 1 Silhouette
Footwear

Reebok Debuts Zig Kinetica Cushioning With Concept Type 1 Silhouette

A lifestyle silhouette with bold new performance features.

LEGO's New Program Recycles and Donates Unwanted Bricks
Design

LEGO's New Program Recycles and Donates Unwanted Bricks

Each brick is individually cleaned.

Jenny Holzer Addresses Gun Violence in 'VIGIL' Text-Based Light Projections
Arts

Jenny Holzer Addresses Gun Violence in 'VIGIL' Text-Based Light Projections

To be unveiled at the Rockefeller Center in New York City.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.