Caliroots relaunched Berlin’s SOTO earlier this month with a fresh interior and custom furnishings, breathing new life into the long-standing streetwear retailer. The clean white walls and pops of color aid in drawing customers towards the rear of the store, with bespoke lighting fixtures shifting each room’s color palette with the flick of a switch. Following the racks of clothing from labels like Acne Studios, UNDERCOVER and OAMC deeper in the shop, a rotating sneaker wall allows one to purvey a wide variety of footwear options on a rotating wall, which slowly shifts the shoes vertically on both sides.
Pop inside to view the new space for yourself or shop the store’s wares on SOTO’s website.
For more store openings, take a look inside the recently-opened GOD SELECTION XXX flagship.
Torstrasse 72, 10119
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