LES rapper Aurora Anthony drops the video for “Limitless,” a stand-out track from his EP CrookWorld. The Wave Connect-directed music video finds the rapper — who was styled by Todd Johnson — admiring a number of art installations as he raps about pushing past his limits. The inspiration for the song happened because of a near-tragic catastrophy.
“I basically lost my entire project just a few weeks before it was supposed to come out. We had the release party planned at Cha Cha Matcha, we got Reginald Sylvester II to paint a dope piece for the cover and the whole rollout was already set in place; I couldn’t push it back anymore,” Anthony told HYPEBEAST. “The pressure and will to succeed propelled me to another dimension. I felt like Eddie after taking the pill in the movie Limitless, I felt like I couldn’t lose. I wrote, recorded and found features for the entire EP in a week. ‘Limitless’ is the main song on the EP CrookWorld that really captured how I felt in that moment and ironically it’s the song most people gravitated to.”
“Limitless” follows up a year of major wins. From his “Air Nigeria” collaboration with Nike to appearing in the Guess/Places+Faces campaign to completing his first European tour, Aurora Anthony looks to continue the strong momentum for 2019. Look out for his brand new single “Alphabets” next month and watch the video above.