Get a First Look at the Debut Collection From AlphaTauri, Red Bull's New Fashion Brand

Offering urban outerwear for both men and women.

Presented by AlphaTauri
Fashion 
3,310 Hypes 2 Comments

For Fall/Winter 2018, Red Bull introduces the first collection from its diffusion fashion label, AlphaTauri. Touted as an innovative offering, the garments in the collection possess a utilitarian conception with “a new-age, urban aesthetic.”

Named in reference to the most dynamic star in the constellation Taurus, the pieces use intelligent textiles and fabrication processes to not only protect the wearers from the elements but to also enhance their vitality. The implementation of Taurex® technology reflects energy radiated from the body back on to its users to reduce fatigue, while Primaloft Gold® Insulation, NanoSphere®, C_Change Membrane® along with details like welded seams and AquaGuard® Zippers, serve to insulate, repel liquids and promote breathability. The resulting collection is a set of essentials that are built to provide comfort and weather shielding while on the go.

Scroll the lookbook above and head over to AlphaTauri’s website to shop the capsule.

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