It looks like Kanye West took the criticism levied at his #SUPERMOON lookbook campaign seriously. After being accused of copying Rita Minissi’s signature aesthetic, the rapper tapped Minissi to shoot the new campaign for the re-release of the YEEZY BOOST 350 V2 “Triple White”.
Initially teased by West and Minissi on Instagram, the photographs also link back to a new account, @wegotlove, which hosts a different selection of shots. The imagery showcases a variety of flexible models gracefully leaping through the air, embracing and posing while wearing YEEZY‘s signature earth-toned clothing and the “Triple White” YEEZY BOOST 350 V2. Along with the campaign shots, @wegotlove includes an image of various translations of the phrase “WE LOVE,” including English, Japanese, Arabic, Russian and Korean iterations.
Check out the looks on the respective Instagram accounts below and stay tuned for the expansive “Triple White” drop on September 21 at adidas.com/yeezy.
Meanwhile, the “Static” YEEZY BOOST 350 V2 will reportedly arrive in December.