A budget-friendly extension to Virgil Abloh’s imprint with pieces like t-shirts, jackets, and sneakers below $200 USD.
Starring Hunter Schafer, Troye Sivan, Kelvin Harrison Jr. and Chen Haoyu.
The week-long retail activation features limited-edition merchandise, exclusive vinyl releases, and live evening DJ sets.
The reissue adds first-time features with Maluma and Selena, and rebuilds the era’s videos from 35mm into 4K.
Interviewer
Kevin Abstract/HypebeastCreative Director
Enrique Menendez/HypebeastPhotograper
Quil Lemons/HypebeastDesigner
Jade Chung/HypebeastStylist
Enrique Menendez, Leonard MurrayVideographer
Bethany Vargas/HypebeastHair Stylist
Dustin Baker/HypebeastPhotographer Assistant
Mekael DawsonStylist Assistant
Britton LowProduction Assistant
Rachel Morales